The most impressive part about the $11.36 burger is not the dramatic cost reduction in only 3 years, but rather that the cost reduction was performed with so few people involved. There are likely around 100 people in the entire world inside of academia and industry that are seriously involved in in vitro meat production, which is insane considering the potential earnings that would come from disrupting the food industry. Increasing interest in this field can be achieved in academia through new programs in cellular agriculture or by advertising job opportunities for scientists in related fields (stem cell biology, tissue engineering, industrial engineering, etc). Indeed, assistance is just starting to emerge to accomplish these goals.