Sentiment
Figure 2 is the summary of the content related to PakānSave in social
media. According to this summary, the total mentions of the brand are
642 with a 52% year-on-year decrease. While the positive mentions are
110 which increased 139% compared to the same period of last year, and
the negative mentions are 117 which declined 18% year-on-year. These
statistics tell a mixed story that compares to last year, when the brand
mentions in social media decrease greatly, the brand credibility has
become better.