Influencers
Influencers (e.g. having 10,000 followers on Twitter) can have a great impact on the brand of a company (Paine, 2011). Table 3 shows two influencers for Pak’nSave in social media. An influencer that impacted Pak ’N Save had 208,403 followers on Facebook. This account made three posts related to Pak’nSave during the period. The posts were about a “shouting out” of its own products which involved Pak’nSave as one of five retailers. Another influencer, a world rally championship driver, had 40,353 followers on Twitter. This account mentioned the Pak’nSave in one post, which was a casual life sharing tweet with 320 likes and 101 retweets. This post “@” Pak’nSave after the content along with other sponsors. It is important to interact with these kinds of influencers and provide sponsorship.
Table 3: Top three influencers for Pak’nSave in social media