Keyword Cloud
To visualize the most mentioned topics for a certain brand, Keyword
cloud analysis is a good approach. By means of a content analysis
engine, word occurrences in mentions can be extracted. These are counted
and sorted in the report. What people talk about change over time.
Figure 4 is the Keyword cloud analysis for Pak’nSave. Chart A is the
keyword cloud between July 2nd and September 2nd, while chart B is the
keyword cloud on July 24 with a peak value of mentions. The keywords are
gathered like a cloud, in which the font size of a word represents the
degree to which it has been mentioned. In chart A, heated words are not
prominent, while chart B has more highlighted keywords: such as pads,
cup, use, and tampons. Then these keywords were searched along with
Pak’nSave in social media on July 24. This research found most of this
surge to be due to news around the time about retailers cutting the
price of sanitary products.