Channels
This research chooses Facebook, Twitter, and YouTube as a channel source for social listening. From the perspective of the social media variety, this research aims to identify which channel a brand has more mentions than the others and how the audiences think about the brand in different social media platform. Facebook contributes nearly 80% of the total mentions, Twitter 14.95%, and Youtube 5.14%, which means the Facebook is the social media channel where Pak’nSave brand can have the most influence in.