Thinking and Feeling
Disease risk perception can be low, with some horse owners reporting that HeVD receives excessive attention and that the novelty of HeVD is exaggerated and scaremongering (Wiethoelter et al., 2017). Risk perception can also change; horse owners actively sought more information about HeVD following media reports of local outbreaks, and perceived immediacy of risk promoted HeVD vaccine uptake (Manyweathers, Field, Jordan, et al., 2017; Manyweathers, Field, Longnecker, et al., 2017; Wiethoelter et al., 2017).
Some owners had low vaccine confidence when they perceived lack of HeVD vaccine safety and efficacy or information transparency and availability (Manyweathers, Taylor, & Longnecker, 2020). These owners were more likely to discontinue HeVD vaccination and believe in conspiracies between vaccine providers,