Thinking and Feeling
Disease risk perception can be low, with some horse owners reporting
that HeVD receives excessive attention and that the novelty of HeVD is
exaggerated and scaremongering (Wiethoelter et al., 2017). Risk
perception can also change; horse owners actively sought more
information about HeVD following media reports of local outbreaks, and
perceived immediacy of risk promoted HeVD vaccine uptake (Manyweathers,
Field, Jordan, et al., 2017; Manyweathers, Field, Longnecker, et al.,
2017; Wiethoelter et al., 2017).
Some owners had low vaccine confidence when they perceived lack of HeVD
vaccine safety and efficacy or information transparency and availability
(Manyweathers, Taylor, & Longnecker, 2020). These owners were more
likely to discontinue HeVD vaccination and believe in conspiracies
between vaccine providers,