Motivation
Studies in which participants who elected not to vaccinate horses were purposively selected demonstrated that there are groups of horse owners with low motivation to vaccinate despite living in established HeVD risk zones (Manyweathers, Field, Jordan, et al., 2017; Manyweathers, Field, Longnecker, et al., 2017; Manyweathers et al., 2020). These owners preferentially applied non-pharmaceutical and property-based mitigation strategies such as covering food and water containers (Manyweathers, Field, Jordan, et al., 2017). Other studies (Barrett et al., 2021; Wiethoelter et al., 2017) described a range of levels of motivation to vaccinate amongst horse owners, and in a study in which community juries were conducted to assess the acceptability of adding ecological approaches to mitigate HeV risk (Degeling et al., 2018), jurors who reflected the public (and were not primarily horse owners) prioritised current interventions that included vaccination, as well as non-pharmaceutical and property-based mitigation strategies.