Case study 3: Incentives
Food Smart City (https://www.tcd.ie/tceh/projects/foodsmartdublin/), a collaborative project developed by Trinity College Dublin, is working in Ireland to encourage sustainable seafood consumption by leveraging coastal cultural heritage, such as traditional recipes, and engaging with restaurateurs, educators and ECO-UNESCO (Ireland’s Environmental Education and Youth Organisation). The project is developing a framework of knowledge exchange and action that addresses the global and topical issue of sustainable food from the oceans (e.g. SDGs 2, 4, 11). A core component of the project are experiential food events around the city which are aimed at incentivising Irish people to consider consumption of local sustainable seafood. These ‘casual, accessible’ events engage people in fun experiences of seafood that are affordable and healthy for both people and the environment. As a result, Irish communities are being incentivised to alter consumption patterns to preference local food, produced sustainably, with positive outcomes for human nutrition and ocean health.