Case study 3: Incentives
Food Smart City
(https://www.tcd.ie/tceh/projects/foodsmartdublin/), a
collaborative project developed by Trinity College Dublin, is working in
Ireland to encourage sustainable seafood consumption by leveraging
coastal cultural heritage, such as traditional recipes, and engaging
with restaurateurs, educators and ECO-UNESCO (Ireland’s Environmental
Education and Youth Organisation). The project is developing a framework
of knowledge exchange and action that addresses the global and topical
issue of sustainable food from the oceans (e.g. SDGs 2, 4, 11). A core
component of the project are experiential food events around the city
which are aimed at incentivising Irish people to consider consumption of
local sustainable seafood. These ‘casual, accessible’ events engage
people in fun experiences of seafood that are affordable and healthy for
both people and the environment. As a result, Irish communities are
being incentivised to alter consumption patterns to preference local
food, produced sustainably, with positive outcomes for human nutrition
and ocean health.