Clinical and economic research fosters corporate integrity. A company's
products, services and solutions are designed to improve the health and
well-being of customers. A company must develop superior standards in
order to make strong claims as well as create a brand built upon having
true influence on customers' lives. There are two, over-arching reasons
to develop a centralized, Clinical and Economic Research Service. First,
as a part of all quality initiatives, the company must demonstrate that
it does not only devote efforts towards quality in engineering or
manufacturing. The company must emphasize that quality signifies the
effects its products have on people's lives. The second reason is to
reduce the risks associated with making claims that the company's
products, services and solutions cannot stand behind. The company wants
to make strong claims for its products, but if they do not meet
established standards then the firm has created an ambiguous situation.
The company must mitigate risks by incorporating standards into its
end-to-end efforts, and it must back these standards with a
corporate-level presence. Although the company may compete against many
types of businesses in the health and wellness sector, by mitigating
risks the firm will maintain exceptional branding as well as innovate
with quality.