Results
The cohort represented individuals from forty-five states across the U.S.A., with response density reflecting population densities (Fig. 2).
A 97% response rate was achieved because participants were recruited and agreed to complete a survey in principle prior to participation. Individuals had no knowledge of the survey content prior to agreeing to participate. SurveyMonkey randomly assigned participants to the survey until all questions had a response rate of 250. This led to a total recruitment of 527 individuals, twenty of which did not complete the survey and whose response could not be included. Participants make up females 18-45 with incomes ranging $0-200,000 from 45 of the 50 states in the U.S.
As Table 1 summarizes, a large proportion (43.8%) of participants had already gone through a prior pregnancy. The screening question identified 258 participants, or roughly half of the participants (50.89%) as planning to become pregnant within five years of participating in the study. These participants expressed a willingness to wear an ECG device continuously (46.9%), only while sleeping (31.4%), or only while awake (12.8%) (Fig. 3). Individuals were also polled on their inclinations to spend money on said device, 44.7% were willing to spend up to $100 on such a product and another 41.7%, $100 to $200 (Fig. 3). A subset (9.79%) expressed a willingness to spend up to $300, and an additional 3.83% demonstrated a readiness to spend more than $300 on a wearable ECG device.